Come and explore a world of nostalgia, enchantment and magic. Whatever your path may be we welcome you and invite you to come in and visit our shop.
If you are a dreamer, come in.
If you are a dreamer, a wisher, a liar,
A hope-er, a pray-er, a magic bean buyer . . .
If you’re a pretender, come sit by my fire,
For we have some flax golden tales to spin.
- Shel Silverstein from Where the Sidewalk Ends
Built upon local charm and friendly service, Salem Magic was established in beautiful Simi Valley, California in November of 2010. The vision of the founder and original owner was to create a shop in-keeping with traditional folkloric art and beliefs of her home town in Salem, Massachusetts. In the spring of 2013 she moved back home to be with her family, and in May of 2013 the shop was acquired by the current owners.
From the day Salem Magic opened, we have supported the shop and were regular customers long before dreaming of becoming owners. Today, we hope to continue to nurture and support the original vision of the founder and create a truly special gem in our neighborhood. We continue to specialize in metaphysical goods as well as unique antiques and jewelry. We carry a wide array of Old World gifts and novelties from hand made organic soaps and candles to incense, oils, and spiritual books. Our expert staff can help you find the right stone, crystal or charm for any occasion.